Public Relations Nightmares

Michael Lasky, Davis and Gilbert

public relations, advertising, Big Apple Awards, Davis and Gilbert, Michael Lasky - No Comments » - Posted on June, 5 at 11:59 am

Michael Lasky, Senior Partner for Davis & Gilbert, discusses how the FTC’s proposed rules could regulate PR.

Some of Michael’s VlogViews:
“The first thing to know is that the FTC regulates all marketing and advertising activities. Many people in public relations have for many years believed that only their advertising brethren were regulated and not the […]

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Ellen Wesley, Host of CarbonConnect on InTime TV

advertising, Online Video, Web Video, American Wind Energy Association, CarbonConnect, Ellen Wesley, InTime TV - No Comments » - Posted on May, 11 at 10:53 am

Ellen Wesley discusses the growth of web video and it’s potential to secure advertising and what her process is in gathering new audience members.

Some of Ellen’s VlogViews:
“All of the shows are ad supported. All of the shows are entirely web based that are free for anybody to come online and take a look at […]

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Ellen Wesley, Host of CarbonConnect on InTimeTV.com

advertising, Online Video, Web Video, American Wind Energy Association, CarbonConnect, Ellen Wesley, InTime TV - No Comments » - Posted on May, 11 at 10:53 am

Ellen Wesley discusses the growth of web video and it’s potential to secure advertising and what her process is in gathering new audience members.

Some of Ellen’s VlogViews:
“All of the shows are ad supported. All of the shows are entirely web based that are free for anybody to come online and take a look at […]

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Geoff Ramsey, CEO, eMarketer

advertising, Online Video, CEO / President, CNN, eMarketer, Geoff Ramsey, Hulu, YouTube - No Comments » - Posted on April, 27 at 1:36 pm

Geoff Ramsey discusses the importance of engaging in new media tools, as well as what changes we can expect in the delivery of advertising messages online.

Some of Geoff’s VlogViews:
“Test. Test. Test…You can read all the research you want…but at the end of the day, if you don’t try [new media] stuff yourself, you’re going […]

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Tom Beeby, Beeby Clark + Meyler

marketing, advertising, Online Video, Web Video - No Comments » - Posted on February, 24 at 4:08 pm

Tom Beeby, Executive Creative Director for Beeby Clark + Meyler, discusses the trials and tribulations of digital advertising and what it means in the current economic climate. Recorded at the Business Development Institute’s Web Video Leadership Forum on February 24th, 2009.
Some of Tom’s VlogViews:
“The obvious glaring mistake for online video advertising is to create a […]

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The Growing Role of PR: Stuart Elliott, The New York Times

public relations, advertising, Journalists - No Comments » - Posted on October, 24 at 4:43 pm

Stuart Elliott, Advertising Columnist for The New York Times, discusses the role of PR and advertising in the marketing mix and how to market in a recession.
Some of Stuart’s VlogViews:
“Several times I’ve written about campaigns…and it turns out there’s no advertising agency on record involved. The PR agency is the lead agency; and they’re the […]

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Deborah Brozina, Making Change Productions

advertising, Online Video, Web Video - No Comments » - Posted on October, 9 at 1:14 pm

Deborah Brozina, Consultant to McGraw Hill and Managing Partner of the media technology-consulting firm Making Change Productions, discusses her experience with preparing and executing web video campaigns. Recorded at the Business Development Institute’s Web Video Roundtable Breakfast.
Some of Deborah’s VlogViews:
“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other […]

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PR Thought Leader Mark Hass

public relations, advertising, Journalists, CEO / President - No Comments » - Posted on August, 25 at 8:55 am

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.
Some of Mark’s VlogViews:
“The whole issue of paying for play, playing for editorial coverage as opposed to earning that media coverage which is what the […]

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Joe Marchese, SocialVibe

marketing, advertising, Social Media, CEO / President - No Comments » - Posted on August, 7 at 11:01 am

Joe Marchese, co-founder and President of SocialVibe, discusses the changing role of ad agencies in the social media environment and how his company responds to and facilitates those changes.

Some of Joe’s VlogViews:
“Social media isn’t a conversation between a person and a typical publisher, it’s a conversation between a person and another person, who also […]

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Who Really Benefits from Voluntary Corporate Codes of Conduct?

crisis management, ethics, public relations, corporate social responsibility, international, corporations, health, pharmaceuticals, marketing, advertising, Politics, propaganda, labor, tobacco - No Comments » - Posted on July, 2 at 4:55 pm

A recent investigation by BBC Television showed British American Tobacco (BAT) violating its own voluntary marketing and advertising codes in Malawi, Mauritius and Nigeria. Contrary to BAT’s public pronouncements that it doesn’t want children to smoke, the company was caught using marketing tactics in these countries that are known to appeal to young people, like […]

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