Public Relations Nightmares

PR Thought Leader Mark Hass

public relations, advertising, Journalists, CEO / President - No Comments » - Posted on August, 25 at 8:55 am

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.
Some of Mark’s VlogViews:
“The whole issue of paying for play, playing for editorial coverage as opposed to earning that media coverage which is what the […]

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Joe Marchese, SocialVibe

marketing, advertising, Social Media, CEO / President - No Comments » - Posted on August, 7 at 11:01 am

Joe Marchese, co-founder and President of SocialVibe, discusses the changing role of ad agencies in the social media environment and how his company responds to and facilitates those changes.

Some of Joe’s VlogViews:
“Social media isn’t a conversation between a person and a typical publisher, it’s a conversation between a person and another person, who also […]

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Who Really Benefits from Voluntary Corporate Codes of Conduct?

crisis management, ethics, public relations, corporate social responsibility, international, corporations, health, pharmaceuticals, marketing, advertising, Politics, propaganda, labor, tobacco - No Comments » - Posted on July, 2 at 4:55 pm

A recent investigation by BBC Television showed British American Tobacco (BAT) violating its own voluntary marketing and advertising codes in Malawi, Mauritius and Nigeria. Contrary to BAT’s public pronouncements that it doesn’t want children to smoke, the company was caught using marketing tactics in these countries that are known to appeal to young people, like […]

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Dale Durrett on LinkedIn

advertising, Social Media, Video Blogs, Social Networking, Business Development Institute, Dale Durrett, Linkedin - No Comments » - Posted on June, 23 at 3:07 pm

 
Dale, Eastern Regional Sales Manger for LinkedIn, discusses how a professional can get the most out of LinkedIn’s services and how LinkedIn is changing the social media realm. Recorded at the 2008 Generational Communications Conference by the Business Development Institute.
 

Some of Dale’s VlogViews:

“Outside of putting up your profile and contact information on LinkedIn, what do you […]

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Weekly Radio Spin: Drugged Up Drumsticks

crisis management, public relations, U.S. government, race/ethnic issues, agriculture, international, children, corporations, health, pharmaceuticals, marketing, science, U.S. Congress, food safety, environment, global warming, advertising, tobacco, Weekly Radio Spin - No Comments » - Posted on June, 6 at 2:12 pm

Listen to this week's edition of the “Weekly Radio Spin,” the Center for Media and Democracy’s audio report on the stories behind the news. This week, we look at what grades med schools get for cozying up to pharma, the continuing controversy over menthol cigarettes, and an extra ingredient in your chicken dinner. In “Six […]

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Thanks to Chantix, Quitting Smoking May Be Hazardous, Too

crisis management, public relations, U.S. government, corporations, health, pharmaceuticals, science, advertising, tobacco - No Comments » - Posted on May, 29 at 10:51 am

The pharmaceutical company Pfizer “is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster.” So far, Pfizer has “run ads in five major newspapers in which its medical director explains Chantix’s risk-benefit balance.” The drug company will soon “start hosting round-table discussions on […]

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Weekly Radio Spin: Smokin’ the Competition

crisis management, ethics, public relations, U.S. government, race/ethnic issues, corporate social responsibility, activism, children, corporations, health, lobbying, marketing, internet, science, social justice, advertising, Politics, tobacco, arts/culture - No Comments » - Posted on May, 16 at 1:03 pm

Listen to this week's edition of the “Weekly Radio Spin,” the Center for Media and Democracy’s audio report on the stories behind the news. This week, we look at why we should pity the oil industry, how invasion of privacy is sold as a good thing, and kids fighting back. In “Six Degrees of Spin […]

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The Power of Toxic Energy

crisis management, public relations, corporate social responsibility, human rights, international, issue management, democracy, environment, advertising, corporate campaigns - No Comments » - Posted on April, 29 at 5:25 pm

Mark Fiore’s satirical take on Chevron in Ecuador
A recent Wall Street Journal editorial claimed that a landmark environmental liability case against Chevron was being judged by “Ecuador’s kangaroo courts.” Ecuador’s Ambassador to the U.S., Luis Gallegos, responded that Chevron had filed 10 affidavits before U.S. federal judges “praising the fairness of Ecuador’s court system,” in […]

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Toyota: Mean and Not So Green?

ethics, corporate social responsibility, international, issue management, corporations, lobbying, marketing, environment, global warming, advertising, corporate campaigns - No Comments » - Posted on April, 25 at 1:20 pm

“Green” Toyota Prius adAs a manufacturer of gas/electric hybrid cars, Toyota has basked in a public image as an environmentally responsible company. To reinforce this image, Toyota runs television ads playing up the “green” appeal of its Prius hybrid. So it was particularly disappointing to find that Toyota has been nominated to Corporate Accountability International’s […]

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Weekly Radio Spin: The “PhRMAtion” of Congressional Support

crisis management, public relations, U.S. government, human rights, international, children, corporations, democracy, health, pharmaceuticals, journalism, marketing, internet, U.S. Congress, advertising, Politics, Media, video news releases, Weekly Radio Spin - No Comments » - Posted on March, 21 at 12:59 pm

Listen to this week's edition of the “Weekly Radio Spin,” the Center for Media and Democracy’s audio report on the stories behind the news. This week, we look at China’s information blackout on Tibet, how PR builds, and sells, bridges, and who cheerfully refers to her job as “whore TV.” In “Six Degrees of Spin […]

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