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Allan Wurtzel on Marketing to Gen X, Gen Y, and Boomers
marketing, NBC, Social Media, Business Development Institute, Allan Wurtzel, Demographics, Universal - No Comments » - Posted on June, 23 at 3:33 pm
Allan, VP of Research for NBC Universal discusses how conventional wisdom in the new media age can cut both ways and how social media in the multitasking era the best way to use the Internet from a television programmer’s perspective. Recorded at the 2008 Generational Communications Conference by the Business Development Institute.
Some of Allan’s VlogViews:
“There […]
