Healthcare, Product Placement, Media Companies, Allen Hamilton, brand integration, Grey’s Anatomy, Patrick Dempsey - No Comments » - Posted on April, 7 at 4:54 pm
Patrick Dempsey doesn’t make a medical move on Grey’s Anatomy without the advice of the real life McDreamy, Dr. Allan Hamilton.
“Almost all the patients I end up using [as characters in Grey’s]…are based on real patients or a group of real experiences with patients.”
“Brand integration is enormous…I’ve actually seen more modern prototypes coming out in […]