Reputation Management, Communications, Barbara Pierce, Eastman Kodak - No Comments » - Posted on May, 29 at 12:37 pm
Barbara Pierce, PR director of worldwide brand marketing and communications for Eastman Kodak, discusses how her company used social media to respond to an error in the Wall Street Journal. Recorded at the IPREX Reputation Management Panel.
“We’re finding that online has been able to help us manage our reputation…Between the story running and hitting […]
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