Public Relations Nightmares

Health and Medical VlogViews Series

health, Social Media, Healthcare, Online Video, Web Video, blogs, Communications, Medical - No Comments » - Posted on June, 26 at 9:10 am

To link to post: http://bit.ly/8p1O4
Sanjay Gupta, CNN; Ray Kerins, Pfizer, Robert Halper, Johnson & Johnson; Frank Papay, Cleveland Clinic; Dr. Laura Jana, Pediatrician; Dr. Allan Hamilton, Grey’s Anatomy; Col. Paul Little, Pentagon Channel; Thea Trachtenberg, Good Morning America; and Kevin Soden, Retirement Living TV, brought their take on traditional media, social media, communicating in a […]

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Phil Mooney, Coca-Cola

Social Media, blogs, Coca-Cola, Coca-Cola Conversations, Phil Mooney - No Comments » - Posted on May, 12 at 4:26 pm

Phil Mooney, Chief Archivist for Coca-Cola, discusses how he is using social media to achieve his communications goals through his blog, Coca-Cola Conversations.

Some of Phil’s VlogViews:
“[When starting the blog] we started to build on what already existed, one hundred and twenty three years worth of rich history. There is an incredible fan base out […]

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Ed Nicholson, Tyson Foods

Social Media, blogs, Ed Nicholson, hungerrelief.Tyson.com, Tyson - No Comments » - Posted on May, 12 at 4:19 pm

Ed Nicholson, Director of Community Relations at Tyson Foods, discusses how he is using social media to spread awareness on hunger relief through his blog, hungerrelief.Tyson.com.

Some of Ed’s VlogViews:
“We’ve been in hunger relief for nine years now. There is a great opportunity out there that we have become part of…We’re trying to add value […]

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Stephanie Anderson, Sylvania

blogs, Communications, mommy blogs, Stephanie Anderson, Sylvania - No Comments » - Posted on March, 13 at 11:49 am

Stephanie Anderson, Head of Communications and Chief Spokesperson for Sylvania, discusses the challenge of a company being the “number 2 guy” and how a company can overcome that.

Some of Stephanie VlogViews:
“We’re essentially the Pepsi, if you will, of our industry. But what I find as a communicator is it gives you a tremendous opportunity […]

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Stephanie J. Anderson, Sylvania

blogs, Communications, mommy blogs, Stephanie Anderson, Sylvania - No Comments » - Posted on March, 13 at 11:49 am

Stephanie Anderson, Head of Communications and Chief Spokesperson for Sylvania, discusses the challenge of a company being the “number 2 guy” and how a company can overcome that.

Some of Stephanie VlogViews:
“We’re essentially the Pepsi, if you will, of our industry. But what I find as a communicator is it gives you a tremendous opportunity […]

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Adam Brickley, Originator, Draft Sarah Palin for Vice President

Politics, Media, Katie Couric, blogs, Adam Brickley, Charlie Gibson, Sarah Palin - No Comments » - Posted on March, 13 at 11:25 am

As a college student, Adam Brickley started the Draft Sarah Palin for Vice President movement in 2007. Perhaps he should have started the “Elect Sarah Palin for Vice President” movement. Adam discusses the initiative that took the political system by storm.

“The media didn’t do a great job as far as I’m concerned. I mean, […]

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Jeff Mascott, Adfero Group

Politics, blogs, Adfero Group, grassroots organizing, Jeff Mascott, K Street Café, web 2.0 - No Comments » - Posted on March, 13 at 10:57 am

Jeff Mascott, Managing Partner, Adfero Group and blogger at K Street Café, discusses grassroots organizing in the political arena.

Some of Jeff’s VlogViews:
“As the internet has moved to what’s referred to as 1.0 and 2.0, it’s actually allowed grassroots organizing online to be much more effective. Grassroots organizing online took more of an advertising model, […]

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Scott Krugman, National Retail Federation

marketing, Social Media, blogs, Communications, National Retail Federation, Scott Krugman - No Comments » - Posted on March, 13 at 10:20 am

Scott Krugman, VP of Communications for the National Retail Federation, discusses how you handle communications when the news is bad and how to use social media to get your message across.

Some of Scott’s VlogViews:
“I think a lot of people get intimidated by new media because they haven’t played with the space yet. And I […]

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Sandra Fathi, Affect Strategies

Social Media, blogs - No Comments » - Posted on January, 16 at 4:36 pm

Sandra Fathi, President, Affect Strategies discusses microblogging and its role in communications. Recorded at Business Development Institute’s Real Time Communications Conference.

Some of Sandra’s VlogViews:
“For microblogging, a lot of people are just afraid to start. First thing is just listen, all of these tools are free. Join and start following other people and start listening to […]

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PR Thought Leader Ken Makovsky

public relations, blogs, CEO / President - No Comments » - Posted on October, 30 at 3:03 pm

Ken Makovsky, Founder and President of Makovsky and Co., discusses the changing landscape of public relations and how agencies should respond to those changes.
Some of Ken’s VlogViews:
“The word ‘spin’ is going to disappear from the vocabulary of Americans in the near future… I have always hated that word because it has an implication of falsehoods, […]

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