Public Relations Nightmares

Tiger Woods Caddie’s for Chevron

public relations, human rights, international, issue management, cause-related marketing - No Comments » - Posted on May, 28 at 1:19 am

In early April, the global oil company Chevron announced that it has entered into a five-year deal with the foundation created by the professional golfer, Tiger Woods. Woods proclaimed that “Chevron has a track record and a commitment to bettering the communities where they operate.” Chevron’s record, such as its partnership with the Burmese […]

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Tiger Woods Caddies for Chevron

public relations, human rights, international, issue management, cause-related marketing - No Comments » - Posted on May, 28 at 1:19 am

In early April, the global oil company Chevron announced that it has entered into a five-year deal with the foundation created by the professional golfer, Tiger Woods. Woods proclaimed that “Chevron has a track record and a commitment to bettering the communities where they operate.” Chevron’s record, such as its partnership with the Burmese […]

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Pepsi, Starbucks and Matt Damon Use Humanitarian Campaign To Sell Bottled Water

public relations, corporate social responsibility, human rights, international, issue management, marketing, environment, third party technique, cause-related marketing, corporate campaigns - No Comments » - Posted on March, 11 at 1:22 pm

Just as more major cities in the U.S. are endorsing an effort to reduce use of bottled drinking water because of the energy consumption and pollution it engenders, Pepsi Cola announced it is teaming up with Starbucks and harnessing the movie star power of Matt Damon to help distribute a brand of “charitable” bottled water […]

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A ‘Humanitarian Campaign’ to Sell Bottled Water

corporate social responsibility, human rights, international, issue management, environment, third party technique, cause-related marketing, corporate campaigns - No Comments » - Posted on March, 11 at 1:22 pm

As more major U.S. cities are endorsing an effort to reduce use of bottled drinking water because of energy consumption and pollution concerns, PepsiCo announced it is teaming up with Starbucks and harnessing the movie star power of Matt Damon to help distribute a brand of “charitable” bottled water called Ethos. The marketing campaign for […]

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The Weekly Radio Spin: Intravenous Government Propaganda

U.S. government, corporate social responsibility, issue management, activism, health, journalism, internet, global warming, tobacco, cause-related marketing, Weekly Radio Spin - No Comments » - Posted on December, 7 at 2:05 pm

Listen to this week's edition of the “Weekly Radio Spin,” the Center for Media and Democracy’s audio report on the stories behind the news. This week, we cover “green” marketing, the cynical uses of corporate social responsibility, and what the White House really thinks of bloggers and reporters. In “Six Degrees of Spin and Fakin’,” […]

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McDeaths

crisis management, ethics, public relations, secrecy, corporate social responsibility, international, corporations, health, lobbying, journalism, food safety, cause-related marketing - No Comments » - Posted on October, 10 at 7:41 am

An extract from Bob Burton’s Inside Spin: The dark underbelly of the PR industry.
Brian Page, a 42-year-old railway worker, had been busy before Easter 1992 buying furniture for a house he had just moved into at Mt Pritchard, a south-western Sydney suburb. On their way home, his daughter Melissa wanted to stop at McDonald’s […]

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