Public Relations Nightmares > Interview with George Wright, Director of Marketing, Blendtec
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Interview with George Wright, Director of Marketing, Blendtec
Uncategorized, viral video, Ragan Communications, Video Blogs, D S Simon, Doug Simon, Blendtec, "Will it Blend?" - No Comments » - Posted on October, 3 at 12:24 pm
George Wright, Director of Marketing at Blendtec, talks about “Will it Blend?”, the marketer behind the most successful viral video campaign ever.
“”We knew it was a good message to send to our existing customers.”
“It’s all about the brand. Everything you do needs to build the overall campaign of what you want to be known as.”
“Have […]
